HIGH-TECH ANTHROPOLOGY®

Anthropology is known as the “science of humanity.” Key elements include in-depth examination of people and places, immersion in the area of interest, and the significance of observation. Our High-Tech Anthropologists® study end-users in their own work environment, observe and ask questions around their current systems and processes, and use work flows and mind-maps to capture and distill information to create designs focused on the goals of the target users.

In this three day workshop, you will be immersed in the High-Tech Anthropology® process and discover how to design a joyful user-experience. With a team of Menlo’s High-Tech Anthropologists®, you will have hands-on experience with observations, writing story cards, and writing personas and using them to map target users, all which build the foundation for user-friendly products and services! Every participant will be provided with take-away materials to guide you through implementing these learned practices in your own work environment.


DURATION: 3 days
COST: $1950/person

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