Anthropology is known as the “science of humanity.” Key elements include an in-depth examination of people and places, immersion in the area of interest, and the significance of observation. Our High-Tech Anthropologists® study end-users in their own work environment, observe and ask questions around their current systems and processes, and use workflows and mind-maps to capture and distill information to create designs focused on the goals of the target users.

In this two-day workshop, you will be immersed in the High-Tech Anthropology® process and discover how to design a joyful user-experience. With a team of Menlo’s High-Tech Anthropologists®, you will gain hands-on experience with interviews, observations, writing personas and using them to prioritize users, as well as iterative design and evaluation of solutions.  In addition, the new virtual workshop format also highlights specific alterations that can be made to this process for both in-person and remote settings.

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