That’s where Menlo’s High-Tech Anthropology® comes in. In order to design software that brings people utility and delight, our High-Tech Anthropologists® (HTAs) study your end users in their native habitat. We get out in the field and spend time with them, observing and listening, learning what it’s like to live in their world. As we translate that research into designs, we return to the field to find out what aspects of the design work well and where we need to make adjustments.
Finally, once we've got the designs where they need to be, we translate them into bite-size requirements that can easily be estimated for you to prioritize and for the development team to build.
We can continue to work with the team throughout the project to represent the needs of the user when questions arise.
Our HTAs also help your stakeholders come together and create a shared vision for your product—who will use it, what problems it will solve, what its success will look like. This step often gets overlooked or underplayed in software development, in part because it's so challenging to achieve true consensus. But without a shared vision, projects can quickly go off the rails. So we use a handful of powerful tools to help everyone get on the same page so you can all move forward toward the same goals.
To find out more about how High-Tech Anthropology® could delight your users and unify your team, contact: firstname.lastname@example.org