This workshop takes anthropology, "the science of humanity," and shows you how to apply its tools to the field of business and needs assessment. Originally developed to identify the goals of software and technology users and design solutions for them, Menlo’s High-Tech Anthropology® (HTA) approach is just as effective in finding opportunities to adjust a process that isn’t working or in discovering new business opportunities. Key elements include an in-depth examination of people and places, immersion in the area of interest, and the significance of observation. Our High-Tech Anthropologists® study end-users in their own environment and use workflows and mind-maps to capture and distill information to create designs focused on those end-users' goals.
In this two-day workshop, you will be immersed in the High-Tech Anthropology® process, learning how to think like your customers and users in order to design a joyful experience that will wow them. With a team of Menlo’s High-Tech Anthropologists®, you will gain hands-on experience with interviews, observations, writing personas and using them to prioritize users, as well as iterative design and evaluation of solutions. In addition, we will also highlight specific alterations that can be made to this process for both in-person and remote settings.
Each of the two days is structured around a module, Discovery or Design, and lasts 8 hours (including 90 minutes of breaks, inclusive of lunch). This workshop is appropriate for team members at any level of your organization.
You will come away knowing how to:
Use interview and observation data to unearth the critical and often hidden goals of your users
Synthesize findings from the field through workflows and mind maps
Use persona mapping with business stakeholders to get consensus on project direction and goals
Craft multiple design options geared towards uncovering what would best meet users’ needs and elicit critical user feedback to assess design options
Utilize iterative design to create effective designs that delight users
Workshop may be rescheduled if a sufficient number of participants do not sign up for a given day.
Have a group of 6 or more people? Check out our options for a virtual or in-person private workshop by clicking here or reach out directly to firstname.lastname@example.org or 734-665-1847!
Duration: 2 Days
Location: Menlo Office
Interested in this workshop?