SQUACK to Improve Feedback: The deceptively simple formula for hearing and giving actionable, motivational, and understandable feedback
Author: Julie Jensen
Recommended by: Michelle Pomorski, Project Manager, High-Tech Anthropologist ®
Giving and receiving feedback, in any context, can be difficult. Not only can it be a challenge to clearly communicate the feedback, but it can be equally difficult to accept the feedback and then know what to do with it. Especially when feedback is expressed as a feeling or emotion lacking any clear actionable step. I remember early in my career UX leaving the Show and Tell meeting (Menlo’s weekly check in with our client) feeling rather depleted after having shared a design concept and feeling inundated with feedback from a variety of sources. “Here’s the thing,” my colleague and mentor shared, “everyone has an opinion about design. That’s the power of it because it gives everyone a shared visual to discuss.” Over the years, I have validated (and appreciated) the accuracy in that statement. That being said, while all feedback should be heard and considered, it is not appropriate to act on all of it.
The SQUACK method (Suggestion, Question, User Signal, Accident, Critical, Kudos) can provide a framework for both giving and receiving feedback effectively. What intrigued me the most about this method is that it requires accountability on both ends of giving and receiving feedback. It requires those providing the feedback to essentially filter their thoughts through the framework, making it less likely the feedback is only coming from a place of feelings or emotions and more likely that what is being delivered is actionable. For those receiving the feedback, it acts as a prioritization tool helping to discern which points should be addressed and in what order of importance.
I found this to be a quick read and while it did primarily focus on using this method for UX design, there were some examples included of how the method could be used in other scenarios, such as requesting a clinician focus on highlighting the difference between “Criticals” and “Suggestions” for change when receiving an overwhelming health diagnosis or using the framework to communicate more effectively with a spouse during a home remodeling project.
As Menlo is in the process of continuing to refine our process for providing team member feedback, I was inspired at the thought of utilizing aspects of the SQUACK method as an inspiration to help develop a feedback process less focused on feelings and opinions and more clearly framed as actionable thoughts. Perhaps my favorite idea out of the framework is intentionally including the “Kudos” as providing positive reinforcement is equally important to opportunities for improvement.
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