Join us for an introduction of how our High-Tech Anthropology® (HTA) process mitigates project risk and brings joy to our end users. Our High-Tech Anthropologists® (HTAs) study end users in their native work environments in order to design software that best meets those users’ goals. This process can be applied to any industry or business challenge to gain a deeper understanding of what problem needs to be solved, who it should be solved for, and what the best solution is. In fact, we regularly use our HTA process to help clients solve cultural and process issues within their organizations that are completely unrelated to software.
Come learn about the benefits of observing end users, creating and mapping personas, and assessing iterative designs. Additionally, see the other tools we use and visuals we create to capture and distill information that will help us mitigate the risk of a failed end product. These steps build the foundation for user-friendly designs tailored to target persona(s) – for products that are actually adopted (and even enJOYed!) rather than tossed to the side or treated like paperweights.
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