Personas & Persona Mapping (Virtual)

Anthropology is known as the “science of humanity.” Key elements include an in-depth examination of people and places, immersion in the area of interest, and the significance of observation. Our High-Tech Anthropologists® study end-users in their own work environment, observe and ask questions around their current systems and processes, and use workflows and mind-maps to capture and distill information to create designs focused on the goals of the target users.

This workshop is designed to aid in driving business consensus and prioritizing target users. It will center on using observational data to write personas based on real roles and attributes, then use these personas to define the scope and focus of a project.

In this workshop you will:

  • Learn how to use information gathered during field research to create representative end-user
  • personas
  • Create personas and facilitate a persona mapping prioritization exercise
  • Discover a tool for scoping a project and helping business stakeholders make influential
  • Decisions while keeping end-user needs top of mind
  • Learn how to utilize the persona prioritization to drive project planning decisions

This workshop is currently offered as a private workshop for a minimum of 10 attendees. Please fill out the form below for more information.

Contact us to discuss how we can bring this experience to your team virtually


Duration:  Variable

Cost:  Variable

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