Some activities might include:
- Provide UX direction and implementation for marketing efforts; set up landing pages for social media visitors, blog posts, email ‘clicks’ and paid advertising efforts.
- Test and refine marketing email layouts and content to generate best response – track, monitor and adjust layouts of email tests to tour attendees, and promotional efforts for workshops and events.
- Produce and distribute monthly e-newsletter, the Menlo Bits.
- Lead efforts to execute Menlo’s social media strategy, including creating, monitoring, posting, responding and tracking social media posts.
- Organize and promote virtual and in-person Menlo experience events such as tours, workshops, book clubs, panels and other ideas. Support non-Menlo events that Menlonians participate in by preparing or editing existing PowerPoint decks and presentations.
- Design and produce Menlo marketing materials and graphics.
- Provide administrative support for Menlo’s sales and marketing efforts, including but not limited to: generating reports and professional background summaries on tour guests, generating feedback forms, logging information in HubSpot CRM, and preparing/shipping marketing materials.
- General support for experience events and front office staff.