Satisfaction Guaranteed: How Zingerman's Built a Corner Deli into a Global Food Community
Author: Micheline Maynard
Recommended by: Lisa Ho, Menlo Project Manager
"Certain businesses are legendary, exerting immense influence in their field. Zingerman's in Ann Arbor, Michigan, is one of those places. Its flagship deli has expanded into a community of more than a dozen businesses, including a hugely successful mail order operation, restaurants, a bakery, coffee roastery, creamery, candy maker, and event spaces - transforming Ann Arbor into a destination for food lovers." (from the book jacket)
Many of these businesses hold a special place in my heart. Zingerman's Coffee Company and Zingerman's Bakehouse are often stops for our family on a Saturday morning - sitting in the courtyard each enjoying a drink and a treat to start the weekend. For me, it is always a Café con Miel and a few Kifli Almond cookies. I can almost taste them right now! Thanks to Menlo, I've had the chance to take Zingerman's workshop on visioning - a delightful and inspiring experience. I've taken family visiting from out of town to enjoy the deliciousness of the Roadhouse and the Deli. I've learned how to bake a scrumptious Blueberry Buckle while attending a Zingerman's baking class as part of a co-worker, Kealy's, bridal shower.
The experiences I have had at Zingerman's are always positive, special, and involve something delicious. This book itself was a treat as it gave me a peek behind the curtain at Zingerman's Community of Businesses (ZCoB). Micheline starts this book by sharing the history of the business and the principles that guide it. She then takes you on a tour of the different businesses, how they are run, and what it's like to work at Zingerman's. She shares how Zingerman's made it through the pandemic and what changes ZCoB envisions for the future.
My favorite part about this book was learning how ZCoB is structured and runs. From how they hire and train new team members, to how they grow each business, to how they grow new leaders. It isn't often that you get such a transparent and generous view into another organization. They are very open about their inner workings and Micheline is a great tour guide.
I hope you get a chance to read this book, and also, if you find yourself at the Bakehouse, be sure to check out the Almond Kifli!
Get a copy for yourself here!